TVNZ’s youth crusade dumbs down
0 Comments | Dominion Post; Wellington, New Zealand, Jul 22, 2010 | by Jane CLIFTON
AT FIRST glance, this reviewer thought former TV current affairs reporter Janet Wilson was going a bit far when she blogged that TV news is overrun with cookie-cutter young blonde women with little in the way of journalistic chops.
Then the speculation was reported that Pippa Wetzell could replace newly resigned Sunday veteran Cameron Bennett as the show’s frontman, and I was forced to think again.
Let’s look at what we know about TVNZ and its corporate strategies for TV One:
A. It has vowed to “young-down” TV One, wishing to drive off older viewers.
B. It has made several staged cuts to its news and current affairs staff, because it regards them as too great an expense. The latest cuts have created a generic news staff who will not work for any particular programme, but whose work will be “repurposed” according to what programme news bosses decide should have each story.
C. News and other programming bosses are uninterested in qualitative criticism of its programmes, but rely solely on ratings to tell them whether it is serving its audience well. This was demonstrated by the public outcry against its TV anniversary trivia quiz.
D.TVNZ recently installed Alison Mau as a frontwoman on Fair Go, and indicated its veteran lead presenter, Kevin Milne, would be edged out. This is despite the programme’s ratings continuing to be strong, and Milne having registered in a recent poll as one of New Zealand’s most trusted individuals. It’s also despite the programme’s tradition of having active journalists present the show, rather than having a presenter-only role.
E. TVNZ has told other programmes, including even the mumsy 9am- noon Good Morning, that they too must work towards attracting a younger demographic, preferably at the expense of the older age- group, rather than in addition to it.
Considering all those clues, it would be naive not to expect that Sunday, traditionally a place for searching, grown-up journalism, is in line to be younged-down, and by implication dumbed-down.
While I still think Wilson was too harsh, in that TVNZ has some very talented young journalists, male and female, gorgeous and average- looking, it’s beyond debate that investigative journalism is done best by experienced journalists. There are few of these left, and clearly they are going to become rarer still.
There’s nothing inherently wrong, as Wilson suggests, with having young, presentable reporters. The young have to start somewhere, and, brutally, most of them are paid a pittance. They’re not hired because they’re young and pretty, but because they’re cheap.
What is highly questionable is this trend of having the young and pretty front meaty news and information programmes to which they do not otherwise contribute, just for the sake of having, as Wilson puts it, “eye candy”.
I don’t doubt Wetzell is a competent journalist
cookie cutters